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Digital Pharma Marketing Innovation Summit 2019

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Digital Pharma Marketing Innovation Summit 2019

LOGO Speech time Speech content Guest speaker

13:45-14:30

Explore a new patient-centered business model


 





Kevin Li,VP Emerging Market CIO,GSK

14:30-15:15

Opportunities and challenges brought to mature production in the era of digitali




Richa Gaswami, AP Digital Head, Johnson & Johnson

15:35-16:20

How digital marketing enable medical device business and precision health?

Nowadays in the digital era, when we talk about digital marketing, we are talking about not only cost control, more coverage or better ROI, but also the commitment of making a difference to customers’ outcome. This speech is sharing some digital marketing practice and digital tools, focusing on customers’ challenge in the journey of precision health, which leads to win-win outcomes for medical device business.

Eva Liu,Marketing Director-Public Segment,GE Healthcare

16:20-17:05

How AI will help digital pharma marketing upgrade its efficiency

 

Liang Zhang,Vice President,Alibaba Health

17:05-18:00 Panel Discussion

Compliance following and digitalization ahead, changes and the unchanged in the

 

Moderator :Roger Liu, Commercial Strategy & Excellence Vice President,AstraZeneca China



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