2019.3.21.A.M.
 
Speech time Topic Guest / position / company
9:00-9:45 Opportunities and challenges brought by medical treatment/pharma on the Internet TBD
9:45-10:30 In the era of compliance, how to do better government affairs communication unde Qing XI, Sr. Director, Government Affairs, Market Access & Communications, Pfizer China
10:50-11:35 How technology innovation will improve outcomes for patients living with neurolo
Aaron Tian,Head of Neuroscience Patient Innovation China,UCB
11:35-12:20 Digital Health Solutions Moderator :Roger Liu, Commercial Strategy & Excellence Vice President,AstraZeneca China
Linda Wan,Marketing Director,Novo Nordisk
Marie CHAVANON, Head of Customer Innovation,Sanofi
Eva Liu,Marketing Director-Public Segment,GE Healthcare
Tan Tianhong,General Retail Manage,JD Pharma
Declan Rooney,Senior Director, Self Care Franchise Asia Pacific,Johnson & Johnson
 
2019.3.21.P.M.
 
Speech time Topic Guest / position / company
14:30-15:15 Open Innovation – challenges and opportunities to adapt to the digital landsca
Marie CHAVANON, Head of Customer Innovation,Sanofi  
15:35-16:20 How digital marketing enable medical device business and precision health?
Eva Liu,Marketing Director-Public Segment,GE Healthcare   
16:20-17:05 Explore a new patient-centered business model
Kevin Li,VP Emerging Market CIO,GSK
17:05-18:00 How AI will help digital pharma marketing upgrade its efficiency
Tan Tianhong,General Retail Manager,JD Pharma
 
2019.3.22.A.M.
 
Speech time Topic Guest / position / company
9:00-9:45 Four methods of Digital Marketing in Medical Industry
Davis Pang,Founder & COO of BesChannels
9:45-10:30 Drive the combination of medical health field and Internet technology ,to create
Summer Xia,Meta Franchise Head,Novartis
10:50-11:40 Cost effectiveness control of multi-channel marketing
Catherine Yu,Marketing Director,MerckGroup
11:40-12:30 Consumer goods for health under the assault of e-commerce
Veronique Baron-Wunderle,VP Marketing High Growth Market,Beckman Coulter
 
2019.3.22.P.M.
 
Speech time Topic Guest / position / company
13:30-14:15 The better way to win the market game in the generic drugs consistency evaluatio
Moderator: Catherine Yu,Marketing Director,MerckGroup
Summer Xia,Meta Franchise Head,Novartis
Chen Biao,Associate Marketing Director,Johnson & Johnson Medical-DePuy Synthes
Zhiquan Song, Director of Marketing, Sanofi
Snow Gao,Commercial Excellence Head & Respiratory BU Head,GSK
Yantao Yang ,Head of field Operatation-NIN mainland ,Nestle (China) Ltd.
Chris Wang,Marketing Director,Roche Diagnostics
14:15-15:00 How to create a patient-centered medical ecosystem with Internal and external co
Charlie Bai, VP IT & CIO, Greater China and Korea, Eli Lilly China
15:30-16:15 Realizing the landing of pharmaceutical companies digital marketing strategy by
Alan Tsai,Marketing Director,Cardinal Health
16:15-17:00 Digital practice of medical communication and doctor-consumer digital communicat Sunnie Sun,Multi Channel Management and Business Development Senior Director,BeiGene
17:00-17:45 How to create the closed loop of sales for pharma industry s digital marketing? Lu Yabin ,IT Functional Leadership, BCL-BS-IT-ITFL,Bayer (China) Ltd


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