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Global All Content Omnichannel<br />全内容全社交全球渠道
09:00AM
Global All Content Omnichannel
全内容全社交全球渠道

 
 

Open for Sponsor
赞助商开场

 Lu Guo, Foremer VP of Digital Ecommerce of J&J, Founder & CEO, Ushopal
 郭璐,前强生电子商务部副总,小店宝创始人&首席执行官

SCRM Omni-channel Integrated Marketing Solution <br />全渠道整合营销解决方案
10:00 AM
SCRM Omni-channel Integrated Marketing Solution
全渠道整合营销解决方案

 • Data-driven +continuous Interaction, omnichannel connectivity to users, online and offline unified user experience, accurate user portraits, enhanced user loyalty, scene-based data, precision marketing
• 数据驱动+持续交互、与用户的全渠道连接、在线和离线统一用户体验、准确的用户肖像、增强的用户忠诚度、基于场景的数据、精确的营销
• Customized SCRM solution omni-channel connectivity to customer touch-points, build customer loyalty program and data driven customer management
• 定制的 SCRM 解决方案全渠道连接到客户接触点,建立客户忠诚度计划和数据驱动的客户管理
• Integrate enterprises’online (WeChat, ecommerce, App, etc.) and offline (stores, promotion activities) user touchpoints
• 整合企业线上(微信、电子商务、应用等)和线下(商店、促销活动)用户接触点
• Implement full-trip user operations from acquisition to retention to ongoing value exploration
• 实施从收购到保留到持续价值探索的全程用户运营
 赞助商开场
 

Davis Pang, COO & Co Founder, BesChannels
逄大嵬, 首席运营官与联合创始人,致趣百川


Integrate Uni Data to Promote Ecommerce Sales Growth<br />整合统一数据,促进电子商务销售增长
10:50 AM
Integrate Uni Data to Promote Ecommerce Sales Growth
整合统一数据,促进电子商务销售增长

 •Data cues, customized e-commerce;

•数据提示、定制电子商务;
•Resource integration, Uni closed loop;
•资源整合,单闭环;
•Integrate data, find out sources of e-commerce growth,
upgrade e-commerce strategies
•整合数据,找出电子商务增长的来源,升级电子商务战


Shanshan Ye, Head of Brand Marketing, RED
叶珊杉,小红书品牌营销负责人


Personalized marketing in the era of artificial intelligence <br />人工智能(AI)时代的个性化营销及未来几年的数字营销趋势
11:35 AM
Personalized marketing in the era of artificial intelligence
人工智能(AI)时代的个性化营销及未来几年的数字营销趋势

 • Post-Traffic Marketing Era,How to do better Scene Marketing

Strategy for Traditional Retail Coffee Company Drive Business
Growth
 

Lilly Yip, Marketing Director, AP, Pepsico
叶莉,百事可乐大中华区市场总监



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