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Digital Pharma Marketing Innovation Summit 2019

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Digital Pharma Marketing Innovation Summit 2019

LOGO Speech time Speech content Guest speaker

9:00-10:00

Open Innovation – challenges and opportunities to adapt to the digital landsca

While historically corporate innovation efforts have been siloed within research labs and boardrooms, in today’s rapidly moving environment, companies cannot afford to keep their closed models and have to reach beyond traditional borders to improve the speed, quality and cost of innovation. This presentation will look at the challenges and opportunities of Open Innovation in MNCs and how to drive it.

  


Marie CHAVANON, Head of Customer Innovation,Sanofi

10:00-10:45

In the era of compliance, how to do better government affairs communication unde







Qing XI, Sr. Director, Government Affairs, Market Access & Communications, Pfizer China

11:05-11:50

Traditional marketing´s combination with E-marketing


 





TBD

11:50-12:35

Digital Health Solutions


 





Jeppe Theisen, Vice President Marketing, Region China, Novo Nordisk



Master Land Business Consulting Company
Tel:+86(21) 36399986 Fax:+86(21) 36399912
E-mail:marketing@master-land.com.cn
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