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  • Davis Pang

    Davis Pang
    COO & CoFounder
    BesChannels

    How Can World–Class B2B Companies Acquire Customers Through Marketing in China?
    Social has become the biggest variable of B2B marketing. How to use Social to develop a new B2B marketing strategy? There are four steps to quickly get started on the customer driven market practice.
    1) Creating traffic through rich content types.
    2) Based on one social to build a full channel flow pool with SCRM.
    3) Identifying high quality leads through marketing automation.
    4) Through social selling to follow up high quality leads to improve signed up efficiently. Through in-depth interpretation of the customer acquisition program of Microsoft, Lenovo and other world-class B2B enterprises, BesChannels help B2B enterprises to acquire and convert customers efficiently.
  • Andy Lei

    Andy Lei
    Director of Strategy for E-commerce and Technology
    Walmart China

    Omni- Channel Shopping Experience for Digital Consumers
    1.Customer behavior changes from Walmart's perspectives
    2.Walmart’s journey to Omni-channel
    3.Customer facing digital initiatives in Walmart
    Leveraging physical assets to better serve our customers
  • Nicole J. Yang

    Nicole J. Yang
    CEO of Enabling Eco Cloud
    Chief Marketing Officer of Secoo Group

    Premium Data Solution for Brand Marketing
    The presentation helps brands, especially the premium brands, on how to identify the right target group and right tactics using martech and the right data among the billions of big data as they called.
  • Hugo Zheng

    Hugo Zheng
    Global Digital Acceleration Director-APAC
    Mars

    Organization and Capability Digitalization to Enable Omni-channel Consumption Demand
    FMCG Manufacturers from different sub categories are facing various strong challenges along the digitalization journey. Through organizational design and optimization, talent pipeline build and digital capability framework building, how can we fully engage the cross-functional teams to align the digital centric strategy with digital commerce core team, fulfill the omni-channel consumer demand and seize the early opportunity in the new retail transformation?
  • Yi Hou

    Yi Hou
    IT Associate Director
    Eli Lilly China

    Digitalization in Pharmaceutical Industry
    Digitalization is now everywhere and impact almost all the industries. How does it look like when applying to traditional pharmaceutical industry? What are the opportunities and challenges when implementing digital strategy externally and internally? This presentation will share some background of pharma industry, the physicians & patients’ behavior changes in digital era, how a MNC pharma company develop a robust roadmap for digitalization and also several digital projects/practices for case study.
  • Wini Wong

    Wini Wong
    EVP of Global Marketing
    EF Education First

    Cultivating Emotional Connections With Your Customers
    Nobody who bought a drill actually wanted a drill. They wanted a hole. But why do they want a hole? The person buying that drill may, in reality, be buying ‘love for his family’… He wants to be able to have family photos hung on the walls of his home.  So instead of asking, “where are you making the hole”, probably we should be asking, “what are you hoping to hang”. Effective marketing appeals to emotions instead of reasons. In this age where we express ourselves through what we do and buy, learn how emotions shape our thinking on products, services and brands.
  • Clara Gao

    Clara Gao
    BTC Marketing Director-Greater China
    Michelin(China)investment Co.,LTD.

    How a Low Frequency Low Interest Product Category,Keep its Consumers Interested? 
    Four tires are the only touch points between a car and 
    the ground.The performance of the car relies on it.So very 
    important right? However,driving age of Chinese consumers are averagely 3.5 years.Our young first time 
    consumers don't understand the tires and don't care 
    neither until their tires are flat on the road!Michelin is a 
    leading tire manufacturer but it is also known for its 
    "Michelin Guide" which determines the best restaurants 
    around the world.  Michelin China owns also one of Largestretail fast-fit chain.How are all these assets added up in Michelin marketing approaches? How does Michelin manage 
    its consumers and create better value in this "Digital" & "
    New Retail"era?
  • Peter Petermann

    Peter Petermann
    Chief Strategy Officer
    MediaCom

    How to master WeChat and Other Social Media Tools
    Through the raise of WeChat and other social media tools, our way of marketing has changed rapidly. In today’s Session, we’ll explore the latest trend of social media in China, including current content needs, industrial structure and business models. You’ll also learn about how to:
    Increase offline/online sales via new media
    Expanding brand awareness massively with no budget
    Operating and growing your WeChat account effectively with no budget
  • Creating Experiences that Connect Consumers to Brands

    Creating Experiences that Connect Consumers to Brands

    Creating Experiences that Connect Consumers to Brands
    Experiential Marketing allows consumers to create connections with brands through 1-on-1 interactions. The expert panel of CMOs will share how big brands are attracting new customers with their extremely creative engagement campaigns that are using high technology and deep customer insights, and discuss in details how using personal and shareable live experiences in marketing strategies will amplify reach, convert customers and drive sales.
    Moderator : Wini Wong, EVP of Global Marketing, EF Education First
    Liyan Ye, Senior Marketing Director, Valio
    Tor Petersen, CMO,SpaceCycle
    Mika Kanai, General Manager of Digital Marketing,Shiseido

  • Kris Tan

    Kris Tan
    Head af Marketing & Business DevelopmentAsia Pacific Region
    Construction Equipment CNH (China) Management Co., Ltd.

    The Will of Those Representing Capital Behind Digital Marketing
    The macro economy determines the trend of the industry, thereby affecting the decision-making of those representing capital in the market: investment or contraction, research and development of new products or continued sales, using traditional marketing or digital marketing. If digital marketing is used, in what way, to what extent, the ultimate goal of achieving digital marketing and the risks that need to be avoided are deeply affected by the will of the capital.
  • Vianne Cai

    Vianne Cai
    General Manager of Marketing Solutions
    LinkedIn China

    5 Trends Every CMO Should Know
    This speech highlights top 5 critical trends every CMO should know, including 1) measurement is becoming more sophisticated, 2) account-based marketing enables precision targeting at scale, 3) influencer marketing extends reach, 4) native advertising drives engagement, 5) video is the new content king. Each research-backed trend is paired with tactical recommendations of: 1) what you can do to get ahead of the trend and, 2) how LinkedIn can help.
  • Xian Li

    Xian Li
    Head of Digital Innovation
    Novartis

    Rethinking Digital Innovation in Pharma Industry
    Digital is a hot keyword in pharmaceutical industry for years. Now rethinking of digital innovation becomes more important as pharma companies are looking for transformative model as one growth driver. Such rethinking extends the scope in different dimensions such as key stakeholders, patient journey steps, as well as data insight enabled closed loop marketing. This presentation will also share some industry cases & practices on this.
  • Sophia Ong GM

    Sophia Ong GM
    Strategic Partnership &KA | Online Media Group
    Tencent

    Decode Social Commerce Phenomenon: From "Like"to "Action"
    Social Phenomena: "We"Turn Like to Action
    Today, we live in a time characterized by rapid technology transformation and resulting social and marketing disruption. From big data to AI, transformational technology offers new opportunities to drive sales and increase brand consideration. How we leverage "design thinking" to keep consumer in mind during every step of the consumer touchpoint? We believe that successful business transformation will require collaboration, thoughtful scenario planning, and the inclusion of digital conversion - with Tencent digital eco-system.
  • Cherry Xu

    Cherry Xu
    Digital Marketing Director
    Schneider Electric

    How to Innovate on Customer Engagement and Drive Business Growth Thru Social Media 
    1.Telling story through content strategy
    2.Keep sickness through Partner relationship management ride on social media
    3.Provide service robots to increase digital customer experience
    4.Consolidate all social customer data with WeChat marketing automation and content nurturing
  • Hanson Wang

    Hanson Wang
    Chief Digital Officer Asia Pacific
    Saint-Gobain China

    Build up Complete B2B Digital Marketing Roadmap
    B2B's Digital Marketing strategy
    Case Analysis
    Complete B2B Digital Marketing  Rodemap
    B2B branding and the strategy of Integrating Online and Offline Resources
    Some of the Trends and Successful Experiences of
    B2C's Model in the B2B enterprise
  • Nadeem AMIN

    Nadeem AMIN
    Head of Digital,Former Danone Early Life Nutrition
    Hong Kong

    Artificial Intelligence - Business implications
    Artificial intelligence (AI) is enabling businesses to work smarter and faster, doing more with significantly less. The structure of the workforce is changing however it does not mean that AI will replace humans or the jobs. As technology and society continue to advance, more organisations are looking for powerful, sophisticated solutions that will improve and streamline operations and in contract this will allow us to create a knowledge based economy and leverage that to create better automation for a better form of life.
  • Ning Leung

    Ning Leung
    Strategic Cooperation Director
    Alibaba,1688

    The Evolution and Future of B2B Marketing Mentality
  • Lucy Feng

    Lucy Feng
    Marketing Director Of Automotive Lighting APAC
    Osram Asia

    How to Integrate Content Marketing and Sales Growth 
    ● Analysis the relationship between Content Marketing and Sales Growth
    ● Customer-oriented mindset create the linkage between Content Marketing
    and Sales growth
    ● Build up a holistic Content Marketing ecosystem
    ● 5 Effective ways to generate sales leads through Content Marketing
  • Anita Liu

    Anita Liu
    Marketing Director
    Greater China, GE Healthcare

    B2B Digitalized Engagement
    Traditional marketing are facing more and more challenge on cost control, hard to evaluate its biz impact, changing customers’ unmet needs, etc. This presentation is sharing some case to show how to react those challenges, and how to re-position marketing role in the organization via digitalized engagement.
  • Cheney Guo

    Cheney Guo
    Digital and Innovation Director
    Sodexo

    Digital transformation of B2B industry
    1.Pain Point-Traditional B2B Enterprises Face Pain Point Analysis, Innovation Culture vs. Conventional Operating Standards and Procedures, Consumer-centered Retail Services vs. Customer-oriented Large-scale Thinking Model, Consumer Consumption Upgrade vs. Cost Saving and Production Increase rate
    2.Transforming measures for pain points, ecosystem building of innovative culture, business model digital transformation, business process digital transformation
    3.Trend: China's relationship with the world, how to balance Group's Digital Infrastructure Strategic Framework, to adapt to China's market, and ultimately landed in China's projects how to expand overseas, - multinational companies'common problems, our response
    4.Measure: some quantifiable business assessment indicators Sharing: how do we assess the results of digitalization?
  • Adam Cheng

    Adam Cheng
    Product Management and Marketing Director, Greater China
    Videojet Technologies (Shanghai) Co., Ltd.

    Drive PPC Effectiveness by Closed Loop Analysis
    PPC(Pay Per Click) is more widely used by Marketers for industry products, but with the challenge of budget limitation/CPC(Cost Per Click) increase, we are also facing diminished returns of Ads spending. Besides the collaboration of Marketing team and Sales team, Marketers using closed loop analysis on PPC will enhance the PPC effectiveness, make Marketers with more visibility on the closed loop of PPC AdsLP(Landing Pages)Chats/Calls/FormsLeadsOrders and take the right countermeasures to achieve the PPC goals.
  • The Essence of Digital Marketing in New Era

    The Essence of Digital Marketing in New Era

    The Essence of Digital Marketing in New Era
    ● User and Product Contention (Company Strategy)
    ● Big Brand and Small Brand Contention (Brand Strategy)
    ● True and False Digital Marketing Contention (Marketing Strategy)
    ● Contention of Good and Bad Content Marketing (Content Marketing)
    Moderator: Lucy Feng,Marketing Director Of Automotive Lighting APAC,Osram Asia
    Hanson Wang, Chief Digital Officer Asia Pacific, Saint-Gobain China
    Cathy Gu, Chief Knowledge Officer, Shichangbu.com
    Anita Liu, Marketing Director, Greater China, GE Healthcare
    Chunhua Lu,External Communications Director,
    Honeywell China
    Ella Xu,Marketing Director,Schneider Electric
    Michael Wen, Director of Marketing Communications Asia Pacific, Dana China

  • Vincent Lee

    Vincent Lee
    Digital Marketing and Comunications, APAC
    The Dow Chemical Company

    The Rise of MadTech and Blockchain in Digital Transformation
  • Cathy Gu

    Cathy Gu
    Chief Knowledge Officer
    Shichangbu.com

    Zhihu Marketing Practice
  • Westly Yu

    Westly Yu
    Senior Marketing Director of HTN BU
    Novartis

    HCP Entertaining Education by Digital Marketing

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