Digital Pharma Marketing Innovation Summit 2019


Digital Pharma Marketing Innovation Summit 2019

LOGO Speech time Speech content Guest speaker


Open Innovation – challenges and opportunities to adapt to the digital landsca

While historically corporate innovation efforts have been siloed within research labs and boardrooms, in today’s rapidly moving environment, companies cannot afford to keep their closed models and have to reach beyond traditional borders to improve the speed, quality and cost of innovation. This presentation will look at the challenges and opportunities of Open Innovation in MNCs and how to drive it.


Marie CHAVANON, Head of Customer Innovation,Sanofi


In the era of compliance, how to do better government affairs communication unde

Qing XI, Sr. Director, Government Affairs, Market Access & Communications, Pfizer China


Traditional marketing´s combination with E-marketing




Digital Health Solutions


Jeppe Theisen, Vice President Marketing, Region China, Novo Nordisk


Explore a new patient-centered business model


Kevin Li,VP Emerging Market CIO,GSK


Opportunities and challenges brought to mature production in the era of digitali

Richa Gaswami, AP Digital Head, Johnson & Johnson


How digital marketing enable medical device business and precision health?

Nowadays in the digital era, when we talk about digital marketing, we are talking about not only cost control, more coverage or better ROI, but also the commitment of making a difference to customers’ outcome. This speech is sharing some digital marketing practice and digital tools, focusing on customers’ challenge in the journey of precision health, which leads to win-win outcomes for medical device business.

Eva Liu,Marketing Director-Public Segment,GE Healthcare


How AI will help digital pharma marketing upgrade its efficiency


Liang Zhang,Vice President,Alibaba Health

17:05-18:00 Panel Discussion

Compliance following and digitalization ahead, changes and the unchanged in the


Moderator :Roger Liu, Commercial Strategy & Excellence Vice President,AstraZeneca China


Opportunities and challenges brought by medical treatment/pharma on the Internet

Loo Hon Luen,Head of E-Business - Greater China (E-Commerce / Digital Marketing) ,


Drive the combination of medical health field and Internet technology ,to create

Summer Xia,Meta Franchise Head,Novartis


How to create the closed loop of sales for pharma industry´s digital marketing?

Thorsten Hein, Head of Central Marketing - General Medicine & Women's Healthcare - Region China/Hong Kong, Bayer


Consumer goods for health under the assault of e-commerce

Veronique Baron-Wunderle,VP Marketing High Growth Market,Beckman Coulter


Optimize HCP-Focused, Patient-Centric digital strategies compliantly with new te



Highly compliant pain points in the era of marketing by multiple channels

Didier Perilleux,Chief Marketing Officer,China-Pfizer Essential Health


Realizing the landing of pharmaceutical companies digital marketing strategy by

Zhang Wei ,Chief Strategy Officer,WuXi AppTec


How to drive on patient health management in a digital way

Frank Westernmann, the Founder CEO,MySugar

17:00-17:45 Panel Discussion

How to do better plan of innovation digital marketing strategies with patient

Moderator:Thorsten Hein, Head of Central Marketing - General Medicine & Women's Healthcare -Region China/Hong Kong, Bayer

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