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Digital Pharma Marketing Innovation Summit 2019

Calendar

Digital Pharma Marketing Innovation Summit 2019

LOGO Speech time Speech content Guest speaker

9:00-10:00

Open Innovation – challenges and opportunities to adapt to the digital landsca

While historically corporate innovation efforts have been siloed within research labs and boardrooms, in today’s rapidly moving environment, companies cannot afford to keep their closed models and have to reach beyond traditional borders to improve the speed, quality and cost of innovation. This presentation will look at the challenges and opportunities of Open Innovation in MNCs and how to drive it.

  


Marie CHAVANON, Head of Customer Innovation,Sanofi

10:00-10:45

In the era of compliance, how to do better government affairs communication unde







Qing XI, Sr. Director, Government Affairs, Market Access & Communications, Pfizer China

11:05-11:50

Traditional marketing´s combination with E-marketing


 





TBD

11:50-12:35

Digital Health Solutions


 





Jeppe Theisen, Vice President Marketing, Region China, Novo Nordisk

13:45-14:30

Explore a new patient-centered business model


 





Kevin Li,VP Emerging Market CIO,GSK

14:30-15:15

Opportunities and challenges brought to mature production in the era of digitali




Richa Gaswami, AP Digital Head, Johnson & Johnson

15:35-16:20

How digital marketing enable medical device business and precision health?

Nowadays in the digital era, when we talk about digital marketing, we are talking about not only cost control, more coverage or better ROI, but also the commitment of making a difference to customers’ outcome. This speech is sharing some digital marketing practice and digital tools, focusing on customers’ challenge in the journey of precision health, which leads to win-win outcomes for medical device business.

Eva Liu,Marketing Director-Public Segment,GE Healthcare

16:20-17:05

How AI will help digital pharma marketing upgrade its efficiency

 

Liang Zhang,Vice President,Alibaba Health

17:05-18:00 Panel Discussion

Compliance following and digitalization ahead, changes and the unchanged in the

 

Moderator :Roger Liu, Commercial Strategy & Excellence Vice President,AstraZeneca China

9:00-9:45

Opportunities and challenges brought by medical treatment/pharma on the Internet





Loo Hon Luen,Head of E-Business - Greater China (E-Commerce / Digital Marketing) ,

9:45-10:30

Drive the combination of medical health field and Internet technology ,to create




Summer Xia,Meta Franchise Head,Novartis

10:50-11:40

How to create the closed loop of sales for pharma industry´s digital marketing?







Thorsten Hein, Head of Central Marketing - General Medicine & Women's Healthcare - Region China/Hong Kong, Bayer

11:40-12:30

Consumer goods for health under the assault of e-commerce






Veronique Baron-Wunderle,VP Marketing High Growth Market,Beckman Coulter

13:30-14:15

Optimize HCP-Focused, Patient-Centric digital strategies compliantly with new te







TBD

14:15-15:00

Highly compliant pain points in the era of marketing by multiple channels






Didier Perilleux,Chief Marketing Officer,China-Pfizer Essential Health

15:30-16:15

Realizing the landing of pharmaceutical companies digital marketing strategy by




Zhang Wei ,Chief Strategy Officer,WuXi AppTec

16:15-17:00

How to drive on patient health management in a digital way







Frank Westernmann, the Founder CEO,MySugar

17:00-17:45 Panel Discussion

How to do better plan of innovation digital marketing strategies with patient



Moderator:Thorsten Hein, Head of Central Marketing - General Medicine & Women's Healthcare -Region China/Hong Kong, Bayer



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