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Digital Pharma Marketing Innovation Summit 2019

Calendar

Digital Pharma Marketing Innovation Summit 2019

LOGO Speech time Speech content Guest speaker

13:30-14:15

Optimize HCP-Focused, Patient-Centric digital strategies compliantly with new te







TBD

14:15-15:00

Highly compliant pain points in the era of marketing by multiple channels






Didier Perilleux,Chief Marketing Officer,China-Pfizer Essential Health

15:30-16:15

Realizing the landing of pharmaceutical companies digital marketing strategy by




Zhang Wei ,Chief Strategy Officer,WuXi AppTec

16:15-17:00

How to drive on patient health management in a digital way







Frank Westernmann, the Founder CEO,MySugar

17:00-17:45 Panel Discussion

How to do better plan of innovation digital marketing strategies with patient



Moderator:Thorsten Hein, Head of Central Marketing - General Medicine & Women's Healthcare -Region China/Hong Kong, Bayer



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