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Digital Pharma Marketing Innovation Summit 2019

Digital Pharma Marketing Innovation Summit 2019
Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China. With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?
互联网裹挟着大数据,由此开启了数字营销时代,研究表明,数字化在中国医生和患者行为习惯中深度渗透。
随着传统营销方式进入寒冬,而由于产品、渠道、目标群体与快消品等一般消费品有本质差别,医疗行业在线营销兴起与快消品数字营销尚存一定时间差。在本轮以数字化创新为代表的浪潮中,医疗行业如何拥抱数字化营销呢?药企数字化营销现状如何?在发展过程中遇到了哪些问题和困扰?有哪些成功的实施案例?未来发展趋势如何?
 
★Why should Attend
17+ Distinguished  speakers to share thier insight
30+  Cases studies from world-class top brand
200+ Marketing and communication professionals to network
 
● Understanding the latest digital marketing trends of medicalindustry enterprises: AI intelligent medical care/commercial with big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceutical retail
● Best marketing strategy combined with patient-centeredbusiness model change
● Assist in the process of digital transformation of traditionalpharmaceutical industry's active innovation in compliance era
● A better understanding of how the Mobile Internet contributes to the marketing model reform of traditional pharmaceutical industry
● Using digital marketing strategy to achieve the efficiency upgrade of traditional medical industry marketing
● Improving channel analysis and insight to realize the precision marketing in the pharmaceutical industry through multiple channels
● With the latest successful digital marketing cases, inspire the digital marketing strategies and ideas that combine our products and concepts
 
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